{"id":277,"date":"2010-01-05T20:51:56","date_gmt":"2010-01-05T19:51:56","guid":{"rendered":"http:\/\/soi57.net\/articles\/?p=277"},"modified":"2020-09-08T15:58:10","modified_gmt":"2020-09-08T14:58:10","slug":"seo-basico-basico-parte-primera","status":"publish","type":"post","link":"https:\/\/soi57.net\/blog\/seo-basico-basico-parte-primera\/","title":{"rendered":"SEO basico b\u00e1sico – parte primera"},"content":{"rendered":"
  • Seo basico – parte primera<\/a><\/li>\n
  • Seo basico – parte segunda<\/a><\/li>\n
  • Seo basico – eligiendo keywords – parte tercera<\/a><\/li>\n

    Normalmente la gente que estamos empezando tenemos tanta informaci\u00f3n que no sabemos por donde empezar.
    \nPor eso voy a escribir esta gu\u00eda b\u00e1sica<\/strong> en la que voy a se\u00f1alar los errores m\u00e1s comunes y lo m\u00ednimo que podemos hacer para empezar a ser visibles<\/strong> ante los ojos de los buscadores<\/strong>.<\/p>\n

    \u00bfEst\u00e1 nuestra p\u00e1gina indexada?<\/h3>\n

    En google podemos averiguar f\u00e1cilmente escribiendo el siguente comando en la caja de b\u00fasqueda:<\/p>\n

    site:tupagina.com<\/p><\/blockquote>\n

    Si tu dominio est\u00e1 indexado<\/strong>, al enviar la anterior consulta, la siguiente p\u00e1gina devolver\u00e1 algo como:<\/p>\n

    Resultados 1 – 10 de aproximadamente 477 de tupagina.com (0,19 segundos) <\/p><\/blockquote>\n

    Est\u00e1 claro que cuantos m\u00e1s resultados mejor.<\/p>\n

    Otra forma de comprobar esto es viendo si hay alguna p\u00e1gina en la cache de google. <\/p>\n

    cache:http:\/\/tudominio.com\/pagina.html<\/p><\/blockquote>\n

    S\u00ed no est\u00e1 cacheada<\/strong> tampoco significa que tu sitio no sea indexado<\/strong>. Puede que s\u00f3lo haya guardado una parte de la informaci\u00f3n o alguna otra cosa.<\/p>\n

    Aunque hay otros buscadores y directorios<\/strong> m\u00e1s importantes, yo s\u00f3lo voy a hablar de google. Pero es importante ver si est\u00e1s en otros directorios<\/strong> como el de Yahoo<\/a><\/strong> o el Open Directory Project<\/a><\/strong>.<\/p>\n

    \u00bfEs tu p\u00e1gina visible?<\/h3>\n

    Hay muchas p\u00e1ginas que se lo ponen dif\u00edcil a los buscadores<\/strong> por la forma en la que est\u00e1 publicado el contenido. Puedes estar usando una estructura de navegaci\u00f3n que los buscadores<\/strong> no entienden o puede haber contenido din\u00e1mico que los buscadores prefieren no leer. Por ejemplo, men\u00fas en javascript o en flash. <\/p>\n

    Es importante crear links de texto simple<\/strong> por toda la p\u00e1gina. Tambi\u00e9n a\u00f1adir un sitemap<\/strong>.<\/p>\n

    Las p\u00e1ginas din\u00e1micas tambi\u00e9n pueden ser un problema. Sobre todo cuando las urls que las enlazan est\u00e1 compuesta por m\u00faltiples variables que los buscadores<\/strong> intentan evitar ya que estan informaci\u00f3n ensucia y dificulta la informaci\u00f3n que guardan en sus propias bases de datos.<\/p>\n

    http:\/\/tusitio.com\/pagina.php?id=2&cat=45&sess=73478475573485734853475<\/p><\/blockquote>\n

    Una o dos variables pueden ser aceptables pero m\u00e1s puede ser contraproducente en t\u00e9rminos de SEO<\/strong>. Siempre que puedas configura el servidor para usar URL amigables<\/strong>, por ejemplo con los rewrites de apache.<\/p>\n

    <\/div>","protected":false},"excerpt":{"rendered":"

    Seo basico – parte primera Seo basico – parte segunda Seo basico – eligiendo keywords – parte tercera Normalmente la gente que estamos empezando tenemos tanta informaci\u00f3n que no sabemos … <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[803],"tags":[622,138],"class_list":["post-277","post","type-post","status-publish","format-standard","hentry","category-seo","tag-seo","tag-seo-basico"],"yoast_head":"\nSEO basico b\u00e1sico - parte primera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soi57.net\/blog\/seo-basico-basico-parte-primera\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO basico b\u00e1sico - 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